Logo Usage Guidelines
- Space around the logo
- Typography and font
- Logo Size
- Description of the logo
- Alternate Logo Versions
- Logo Don’ts
- Recommended Applications
An exclusion zone around the logo has been created to protect its integrity. The height of the logo element that is 25% of the logo mark, as shown above, is taken as the guide to define the exclusion zone.
Font name for Roman Script: Myriad Pro Normal
Font name for Devanagari Script: Kokila
The relative ratios are to be maintained as shown above.
Digital: Minimum size: 30pixels(width)×34pixels(height inclusive of tagline text)
Favicon minimum logomark size: 16×16 pixels
Print: Minimum size: 10mm(width)×11.125mm(height inclusive of tagline text)
Only monochrome logo with white or black background is recommended as shown below.
Horizontal logo with logotype:
Square logo with logotype:
Circular Logo with logotype:
✕ Don’t Distort
✕ Don’t Move elements
✕ Don’t add elements
✕ Don’t remove any elements
✕ Don’t crop the logo
✕ Don’t rotate any part of the logo
✕ Don’t change the font or the font size
Visiting Cards: Recommended options for visiting cards are given below.