Logo Usage Guidelines
Contents:
- Space around the logo
- Typography and font
- Logo Size
- Description of the logo
- Colours
- Alternate Logo Versions
- Logo Don’ts
- Recommended Applications

An exclusion zone around the logo has been created to protect its integrity. The height of the logo element that is 25% of the logo mark, as shown above, is taken as the guide to define the exclusion zone.

Font name for Roman Script: Myriad Pro Normal

Font name for Devanagari Script: Kokila

The relative ratios are to be maintained as shown above.

Digital: Minimum size: 30pixels(width)×34pixels(height inclusive of tagline text)

Favicon minimum logomark size: 16×16 pixels

Print: Minimum size: 10mm(width)×11.125mm(height inclusive of tagline text)
Only monochrome logo with white or black background is recommended as shown below.

Horizontal logo with logotype:

Square logo with logotype:

Circular Logo with logotype:

Devanagari Logo:

✕ Don’t Distort

✕ Don’t Move elements

✕ Don’t add elements

✕ Don’t remove any elements

✕ Don’t crop the logo

✕ Don’t rotate any part of the logo

✕ Don’t change the font or the font size

Badges:

Visiting Cards: Recommended options for visiting cards are given below.

Pennants:

